Summary

Available in English and Spanish

Contents:

ORGANIZATION Carlo Campos
New approaches to organizing multimedia corporate structures

NEWSROOMS Chris O’Brien & Juan Senor

INNOVATION’s latest views on multimedia newsroom design and workflows.

POLL Douglas Griffen

The 2009 INNOVATION/Harris Interactive readership poll.

ADVERTISING MODELS Len Kubas

Challenging traditional advertising sales and pricing methods.

MOBILE ADVERTISING David La Fontaine

The “next big thing” in advertising.

BLOGGING John Wilpers

Bloggers can help newspapers extend their reach.

ESSAY Carlos Soria

Passion for the printed word.

FUSION Juan Caño

Revitalizing a Portuguese weekend supplement.

ILLUSTRATION Gabi Campinario

The work of illustrators as storytellers.

INTERVIEW Claude Erbsen

With Timothy Balding, CEO of the WAN.

SOCIAL MEDIA Gabriel Sama

How Twitter can help newspapers expand the reach of their coverage and news distribution.

BRANDING Juan Senor

An Indian newspaper’s prize-winning campaign.

ANNUAL REPORTS Juan Antonio Giner

A Swiss publisher’s Reports that have become collector’s items.

MOJOS Stephen Quinn

The role of the Mobile Journalist in the multimedia world.

PODCASTS Justin Kings

Audio as part of a newspaper’s multimedia output.

To order the report, please go to the Innovations site:
http://www.innovation-mediaconsulting.com/buy-wan-reports-online